Pepsi has officially proven itself to have the most
incompetent marketing department on the face of the planet. Twice.
You may recall my earlier post last month about Pepsi’s much
touted marketing campaign to release a special edition bottle of Pepsi Perfect
– the fictional soft drink in the film Back to the Future II. Pepsi completely botched the rollout due to a number of blunders, all detailed in my
previous post. Fortunately for Pepsi, I offered it a way to climb out
of this marketing debacle. I advised: “If Pepsi wants to attempt to
recover from this disaster, it should immediately announce it will release an
unlimited supply of Pepsi Perfect in time for the Christmas holiday season,
offered in stores, at the same price as similarly sized Pepsi products.”
The incompetents at the Pepsi marketing department must have
read my post. More likely, they merely skimmed it. That would explain how they
were able to ignore its most pertinent elements and repeat their epic failure –
twice. Pepsi did announce it would release more Pepsi Perfect… But, only
6,500 more bottles would be available today (November 3, 2015) precisely at 9
am; but only available for pre-order now for delivery after Christmas
(forget about buying them as Christmas gifts); but only available
online; but priced at $20.15 each. What part of my simple one-sentence
solution to your marketing fiasco did you not understand, Pepsi?